IKEA
Sustainable Swiss Living
Ikea has unveiled the Green Plus range, a collection of products made from sustainable materials designed to enhance both environmental and human well-being. To support this launch, a national TV commercial was created to playfully inspire the Swiss population to rethink their choices.

This engaging experience encourages viewers to consider the impact of their choices on the planet while highlighting the innovative and sustainable offerings of the Green Plus range as well as inspiring the Swiss people to fill the life with home.
"The engaging ad highlighted the innovative, sustainable products while encouraging viewers to consider their environmental impact and enrich their homes. It was a hit."