Hello, I'm Simon. I'm on a mission to craft culturally rich brand experiences that captivate imaginations and challenge the status quo. I specialise in building adaptive systems and compelling stories that resonate deeply, inspiring meaningful connections and engagement.
With two decades of global experience from Siemens to McDonald’s, Time Inc to Vice to Ogilivy,  I’ve built creative collaborations across borders and industries. I lead transformative projects that empower brand communities and spark cultural shifts.
My creative journey is fuelled by a love for contemporary art, cultural exploration, cutting-edge design, and the latest technological advancements. I’m dedicated to pushing boundaries and creating work with universal appeal. I break the rules of the brand experience.

I AM WE ARE SIMON SAYS.