We Are Simon Says

Hi, I'm Simon. An award-winning creative director based in London.

I create meaningful connections between brands and audiences that provoke fresh thinking. With a curiosity for innovation, I develop narratives that foster vibrant communities and ignite genuine engagement, always grounded in human insight, cultural relevance, and a deep sense of what makes ideas resonate in the real world. The result? Beautiful and effective work that helps brands come alive and thrive. I’m not chasing size; I’m chasing impact.

I've worked with Time Inc, Vice and Ogilvy, building creative collaborations across borders and industries. I led transformative projects that empowered brand communities and sparked cultural shifts - from Siemens to McDonald’s to The National Lottery.

My creative path has always been driven by a passion for modern art, cultural discovery, innovative design, and emerging technologies.

Rooted in culture, built to challenge, shaping how we connect with brands. I am We are Simon Says.