Hi, I'm Simon, a Creative Director thriving in the heart of London.

I specialise in creating culturally rich brand experiences that captivate imaginations and challenge the status quo. My passion lies in spearheading innovative projects that not only transform brands but also inspire meaningful connections and engagement.

With a focus on brand communities - I create adaptive systems and compelling stories that resonate deeply. My creative journey is fuelled by a love for contemporary art, cultural exploration, cutting-edge design, and the latest technological advancements. I'm dedicated to pushing creative boundaries and crafting experiences with universal appeal.

Over my two-decade career, I've partnered with global brands like Siemens, The National Lottery, Johnny Walker, Zalando, IKEA, and McDonald’s, leaving my mark in five countries. I've led creative teams and projects for industry leaders like Time and Vice, demonstrating the power of creative collaboration.

Currently, I'm leading ground breaking projects for Ogilvy, an agency known for it's visionary work. I will continue to redefine the landscape of creative expression and craft culture-centric brand experiences that rewrite the rules.

I AM WE ARE SIMON SAYS