The National Lottery
Sparking Exploration
The National Lottery sought to revamp its brand perception among younger adults in the UK—a vibrant generation of achievers and enthusiasts eager to explore and learn for themselves. To highlight the impactful initiatives funded by The National Lottery, engaging "how-to" videos were produced, featuring experts from diverse sectors who benefit from the Lottery’s support. These videos created an informative and inspiring brand experience, showcasing the real-world benefits of the Lottery’s contributions and connecting with the younger audience’s aspirations and interests.
"The National Lottery's engaging 'how-to' videos successfully revamped its brand perception among young UK adults by showcasing the real-world impact of its funding and strengthening its connection with this new audience."